Look Who it Was Random video

Productivity Tips And Running Your Author Business With Jen Talty

1,184 views · Published 4 September 2014 · 44:44 · Indexed 12 November 2026

Channel: The Creative Penn · 2014 · Education

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Jen Talty is an award winning author, professional speaker and COO, Chief Operating Officer for Cool Gus Publishing, a publishing business she co-created with Bob Mayer. We discuss:

    Jen's background as an author and how she started writing while sitting by the side of the ice rink as her sons played ice hockey. After a difficult experience in traditional publishing, Jen was looking to the future of digital, and as a technophile, she was excited about the possibilities with ebooks.

    How Jen helped Bob Mayer with his ebook backlist, and how together, they set up Cool Gus, which now has a dozen authors within it. Jen's role in the business is basically doing everything except the writing! And yes, we all want a Jen clone!

    The daily functions of the COO role - the kind of things that all authors do, like getting editing and covers organized as well as marketing campaigns. Jen runs double screens and lots of spreadsheets!

    Productivity tips for authors and how to be more organized when running this all on your own. Making lists and focusing on one thing at a time. Using different locations to do different things.

    Tips for book cover design. Using social media. On SlideShares and book trailers and trying different things over time.

    How to build your author strategy for a long term business. On ambition and goal setting.

    Talking techy. Ebook formatting and looking into the next few years of publishing.

You can find Jen and her books at http://www.CoolGus.com or on twitter @JenTalty

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