Lufthansa Under Pressure - The Difficult Situation Facing a Global Brand | Made in Germany

687 views · Published 1 April 2015 · 2:28 · Indexed 23 September 2026

Channel: DW News · 2015 · News & Politics

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Lufthansa's first-ever take-off was 60 years ago. For decades, the airlines was a model success. The crash of a Germanwings plane has hit the parent company hard. Competition with budget carriers inside Europe and with affluent Middle Eastern rivals for long-haul flights is putting pressure on the company.

More Made in Germany: http://www.dw.de/program/made-in-germany/s-3066-9798

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