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2018 Lexus LS 500h awd | Design & Firstlook.

19 views · Published 30 July 2018 · 6:51 · Indexed 26 September 2026

Channel: Automoto Network. · 2018 · Autos & Vehicles

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The original Lexus LS was the result of six years’ work by 1,400 engineers to build a luxury car that would rival the best in the world. This “Project F1” duly delivered the original LS 400 model in 1989, launching the Lexus brand and beginning a transformation of the prestige vehicle market.

Toshio Asahi, Chief Engineer of the new LS, reflected on how the original model took the motor industry by surprise: “Its excellent driving performance and superior quietness were proof that we allowed no compromise.”

More than that, it also sparked a revolution in customer service and satisfaction, with newcomer Lexus consistently setting new benchmarks for the established industry players to aspire to.

Almost 30 years later, an all-new, fifth generation LS flagship sedan is being launched, a model that draws on the proud history of its predecessors while breaking new ground in design, technology and performance, and extending the boundaries of automotive luxury.

The challenge now for Lexus is not simply to go beyond the achievements of the past, but to reimagine what a global flagship sedan should be. This mission has had the close attention of Toyota President Akio Toyoda, who is committed to introducing more excitement to Lexus models and who has helped in the development of the new LS in his role as a Master Driver.

“Not only will the LS symbolise the Lexus brand, it will become the definitive new generation luxury car, embodyin g Japanese tradition and culture,” said Chief Engineer Asahi. “As such, this global pinnacle must go far beyond what the world expects from a luxury vehicle.”

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