Sustainable creativity | Rubén Cortés | TEDxISKL

1,873 views · Published 10 November 2014 · 15:32 · Indexed 3 October 2026

Channel: TEDx Talks · 2014 · Nonprofits & Activism

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This talk was given at a local TEDx event, produced independently of the TED Conferences. Ruben Cortes’ interest in pragmatic solutions took him to North America to learn what is considered the most radically sustainable housing model: Earthship Biotecture. Since then, he has been one of the driving forces of the Windship Project. In this informative talk, he provides several creative solutions to the problems regarding the wastage of resources and pollution.

Rubén Cortés combines a broad range of experiences and passions. After working in tourism, business development, and management in Europe and Latin America, his interest in social issues and sustainability brought him to South East Asia where he has been involved in education and sustainable development projects.

His interest in pragmatic solutions took him back to North America to learn what is considered the most radically sustainable housing model: Earthship Biotecture. Since then, Rubén has been building, teaching and promoting Earthship and Permaculture inspired housing solutions. He was also the initiator and one of the main coordinators of the Windship Project, an international reconstruction effort in the Philippines, as response to the devastation of Typhoon Haiyan (earthship.com/Philippines) Together with Wild Asia’s team of sustainable development experts, Ruben has now created the Sustainable Building Initiative, which aims to inspire people to lead a lifestyle of comfortable self-sufficiency in harmony with our planet’s natural resources.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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