Deciding to Innovate - Ohio State's Michael Bills
208 views · Published 14 July 2009 · 2:58 · Indexed 20 September 2026
Channel: Fisher College of Business · 2009 · Education
Michael Bills from Ohio State University's Fisher College of Business discusses the need for industries to innovate and anticipate changes in the marketplace. American auto makers and the newspaper industry are examples of two sectors that did not anticipate changes in consumer behavior and we not able to innovate early enough. http://fisher.osu.edu/execed Incubation must occur continuously on a short-term, near-term and long-term basis to develop new products and services that can provide incremental or radical innovations. Companies that are capable and focus on innovation are likely to prosper, Bills said.
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