Are there different processes for innovation in products and services?

333 views · Published 1 July 2014 · 4:01 · Indexed 27 September 2026

Channel: The Aspen Institute · 2014 · Nonprofits & Activism

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How Can US Companies Create and Maintain an Innovative Culture?

The catchphrase of companies today is "innovation." But what does it mean to drive an innovative company? Innovation does not just happen. Successful organizations create a culture in which ingenuity and inventiveness flourish and risks are taken and respected. How will more traditional organizations seed innovation as a core part of their strategy, and how may they sustain it in times of tight economic conditions?

Featuring:
Teresa Carlson
Karen Dahut
Chunka Mui
Hugh F. Johnston
Zackery Hicks

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