Water Recycling: Overcoming the 'Ick' Factor

537 views · Published 3 January 2013 · 1:51 · Indexed 12 October 2026

Channel: FORA.tv · 2013 · Science & Technology

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Dr. Peter Gleick, President and Co-Founder of the Pacific Institute, speaks to the challenge of overcoming the "ick" factor when promoting water recycling technologies. "The 'ick' factor is an education problem," argues Gleick. "Mother Nature naturally recycles water."

Complete program available for free at http://fora.tv/2012/11/07/Worldwide_Water_Crisis_Politics_Innovations_and_Hope

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