NBK "Shabab, Sara'' TV Commercial 2006

808 views · Published 31 August 2008 · 0:30 · Indexed 20 September 2026

Channel: Caviar Creative · 2008 · Film & Animation

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This press campaign targeted college students in Kuwait to market NBK Shabab (Youths) Account. The campaign adopts a very energetic, lively approach to attract the target audience. The diversity of the segment is also taken in account by featuring college students in different styles. We wanted to use bright colors to attract the youth segment, while showing the pride and coolness factor of the transparent card by having the youths holding proudly their prized possession, the Shabab Card.

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