Microsoft and M United: Re-thinking the Ad Agency to Transform the Creative
690 views · Published 10 June 2015 · 55:31 · Indexed 28 October 2026
Channel: The One Club for Creativity · 2015 · Nonprofits & Activism
Don’t call it a comeback, but Microsoft’s on quite a run. With an inspiring new CEO in Satya Nadella. Attention-getting product launches such the new Surface, Windows 10 and HoloLens. And a creative renaissance thanks to its partnership with M United. Learn how the folks in Redmond, now the challengers, are turning things around. And on the eve of the launch of Windows 10, what they’re looking to achieve next. Speakers: Kathleen Hall, Corporate Vice President, Global Advertising and Media, Microsoft Rob Reilly, Global Creative Chairman, McCann Worldgroup Andy Azula, Global Executive Creative Officer, M United