Look Who it Was Random video

Organize and Categorize Your Content - Patrick Schwerdtfeger

175 views · Published 11 September 2009 · 4:10 · Indexed 20 September 2026

Channel: Orange County Real Estate: Patrick Schwerdtfeger · 2009 · Howto & Style

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http://www.WebifyBook.com/

Patrick Schwerdtfeger discusses how to organize your expertise and your knowledge into beginner content, intermediate content and advanced content, and then use each category differently to build trust, grow your email list and actually sell something.

Patrick is the author of Webify Your Business  Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful  Marketing in the 21st Century (2008).  He is also the creator of the Social Media Victories  Real Businesses, Real Campaigns, Real Results 6-DVD marketing program.

This video is about categorizing your content into beginner, intermediate and advanced and then using each category differently. Give the beginner away for free to build trust. Give the intermediate away for free as well, but only in exchange for the person's email address. And make money on the advanced. Powerful tips.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America.  He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy.  Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick is the founder of Tactical Execution, an marketing agency and consultancy offering online marketing, internet marketing, online branding and social media marketing services.

http://www.tacticalexecution.com/

He is the organizer of the Entrepreneur & Small Business Academy, a 1500+ member business club sponsored by American Express.  The group provides an educational forum for local entrepreneurs to share contacts and expertise.

http://www.meetup.com/academy

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

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