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ADIDAS Futurecraft 3D Presentation by Fashion Channel

4,862 views · Published 12 October 2015 · 1:37 · Indexed 20 September 2026

Channel: Fashion Channel · 2015 · Howto & Style

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ADIDAS Futurecraft 3D Presentation by Fashion Channel

ADIDAS BREAKS THE MOULD WITH 3D-PRINTED PERFORMANCE FOOTWEAR

Futurecraft creates the ultimate personalised shoe


Herzogenaurach, October 7th, 2015 – adidas today unveiled the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot. The 3D concept is part of the ‘Futurecraft series’, a forward-looking initiative that places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production.

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