Look Who it Was Random video

Creative Freedom & Economic Independence for Designers

150 views · Published 13 March 2018 · 53:25 · Indexed 29 October 2026

Channel: Beach TV CSULB · 2018 · Education

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Designer Robson Splane will briefly share his company’s history and his views on how designers are worth much more than they think. He’ll explain how he’s evolved his career and companies from an $8/Hr. staff designer to freelancer, consultant, licensor and eventually manufacturer & marketer of his own products on T.V. Included in the talk he’ll discuss both the up-sides and the mistakes he’s made.
Robson L. Splane Jr. IDSA, BA, MA, MA, MFA (Equiv. PhD), founder of Splane Design Associates, Inc., Careapeutics (SD & Mfg. Inc.), and DreamProjX-Arise, Inc.;  author of DreamProjX. A designer of over 35 years and former professor of design at UCLA, CSU Northridge, and CSU Long Beach, Robson Splane has been named on 70+ domestic, 20+ international patents and has had work featured in numerous books, magazines, galleries, and museums.  
Splane’s work in the DR (infomercial) market has resulted in several hits. Some of his individual designs each grossed sales in excess of $.5 Billion internationally.
Working his way through Grad. school aboard sailing vessels in the West Indies half of each year he eventually became an alumnus of California State University at Northridge and CSU Long Beach and completed some of his graduate work while studying at the Art Center College of Design in Pasadena. He then went on to pursue self directed studies in Europe and then to open businesses in California where he specialized in working on over 300 medical, Rehab. and wellness projects. Robson continues to head Splane Design Associates’ new product incubator, as well as DreamProjX’s research & development, overseeing design, engineering, prototyping and vendor supervision.

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