The Need for Innovation - Michael Bills - Fisher College of Business
227 views · Published 30 June 2009 · 3:51 · Indexed 20 September 2026
Channel: Fisher College of Business · 2009 · Education
Michael Bills from The Ohio State University's Fisher College of Business discusses how innovation came to the forefront in business and pushed new product development. Bills outlines 3 primary external factors and trends have influenced innovation in business, with emphasis on the "control" that consumers now have. http://fisher.osu.edu/execed
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