China: The Next Step for Prestige Brands
300 views · Published 17 May 2011 · 5:11 · Indexed 10 November 2026
Channel: IESE Business School · 2011 · Education
It is hard to do business in China. Smaller businesses and brands face many challenges: it is expensive, real estate space is hard to obtain and local investment in resources and people is necessary. Speakers at the 13th IESE Prestige Brands Meeting explain to you how to overcome these difficulties.
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