Look Who it Was Random video

Royal Purple - Ringbrothers Muscle Car Restoration

320 views · Published 19 June 2013 · 0:24 · Indexed 28 October 2026

Channel: CARiD · 2013 · Autos & Vehicles

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Royal Purple products are available here http://www.carid.com/royal-purple/

John Williams developed a new additive technology (known as Synerlec) that fortified lubricants with a tenacious film in order to protect bearings under extreme loads. The technology also provided superior oxidation stability to prolong oil life. So, the new lubricant did solve the company's problems. Since the fluid was much better than anything else out there, it made sense to make it look different from other oils. Williams decided on the purple color and named the company Royal Purple. A long time ago, this color was extremely expensive to produce, and only royalty could afford the cost. The hope was that the color's association with quality would symbolize the impeccable quality of all Royal Purple products.

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