Content Verticals: The New Normal?
238 views · Published 5 September 2014 · 6:12 · Indexed 27 October 2026
Channel: GBH News · 2014 · News & Politics
Mass-market publications have long known that the mass market is dying. What advertisers really want these days are narrowly tailored audiences with very specific interests. Now, newspapers are increasingly turning to so-called content verticals as a way to restore the business. Beat The Press chats about Crux, The Boston Globe's new vertical.
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