Duke Fuqua Insights: Pretty Products Can Hurt Sales
685 views · Published 5 June 2017 · 1:09 · Indexed 22 October 2026
Channel: Duke University - The Fuqua School of Business · 2017 · Education
Professor Gavan Fitzsimons explains how products can be too pretty to use, and what firms can learn from that. http://www.fuqua.duke.edu/news_events/news-releases/fitzsimons/#.WTVEdcaZPGI
More from this channel
-
2:37
Entry and Competition in Generic Biologicals
-
2:33
Optimism and Economic Choice
-
7:12
The Winter of Our Hardship
-
7:11
What Do We Do About Banks?
-
6:28
What Can We Expect on Unemployment?
-
4:34
The Essential Need for Transparency
-
3:50
A Downward Spiral
-
5:33
The Positive Aspects of the Treasury's New Plan