FESPA TV @ The Screen - Steve Parker Presentation

109 views · Published 12 December 2013 · 4:54 · Indexed 4 November 2026

Channel: FESPA · 2013 · Science & Technology

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Steve Parker, Co-CEO, Starcom MediaVest Group UK: Starcom's Audience on Demand real-time digital bidding platform has become the largest in Europe. 11 years at MediaVest, Steve talks about how their clients have employed tools like this to adapt to the opportunities that digital OOH presents.

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