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How To Sell More Books On Kobo With Mark Lefebvre

1,685 views · Published 24 March 2016 · 44:26 · Indexed 19 October 2026

Channel: The Creative Penn · 2016 · Education

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Mark Lefebvre is Director of Self Publishing and Author Relations at Kobo. He also writes horror and dark humor under Mark Leslie.

In the interview we go through:
    Kobo's focus and the difference between Kobo and Amazon.
    Recent news about Nook and how that may affect Kobo's position globally.
    On Kobo's readership demographic and their asset as an audience.
    The type of information Kobo collects about their readership, including estimates about how long it takes the average reader to finish a book.
    Kobo's waterproof (and sand proof) device.
    Why box sets are good for authors on Kobo, including getting more value and positive ROI from Facebook advertising.
    How pricing works in everyone's favor with large box sets.
    How Kobo's algorithms and 'temperature' settings for books work and why authors who stick with the retailer long term have better sales than those who dip in and out.
    Why pre-orders matter.
    Advantages of using Kobo directly (vs. going through Smashwords or D2D), including control over global pricing.
    The new authors services area of the Kobo Writing Life Dashboard.
    On Kobo's purchase of OverDrive in March 2015, and how Kobo works with libraries using OverDrive to support indie authors.
    Kobo's partnership with Flipkart and the support Kobo provides for authors who will use Kobo to move into markets like India.
    A reminder about world English rights and how they work.

Find Kobo at http://www.KoboWritingLife.com and @kobowritinglife on Twitter

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