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Behaviour change and story telling: Diwakar Shukla at TEDxIIMRanchi

1,553 views · Published 13 March 2014 · 14:42 · Indexed 5 October 2026

Channel: TEDx Talks · 2014 · Nonprofits & Activism

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With an overall professional experience of around 20 years, Diwakar's expertise is in the field of social and brand communication. He brings with him a deep understanding of the behaviour and mindsets of consumers especially across Asian & Indian cultures and the application of the same in the field of social development & brand communications. His forte is creation of strategic communication campaigns in the field of Social Marketing, CSR, cause related marketing, Brand Development & consumer PR for building brands and community relations.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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