Babiators: Making Millions on 'Lost and Found'

2,813 views · Published 1 May 2014 · 2:00 · Indexed 25 September 2026

Channel: Bloomberg Originals · 2014 · News & Politics

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May 1 (Bloomberg) -- Parents are happy to shell out $20 for a pair of Babiators, even though kids lose them all the time. In Bloomberg's latest "Small to Big" installment, CEO Molly Fienning explains how she solved the problem of lost merchandise and rocketed her business.

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