Why We Can’t Do Business without Tableau: Visualization at the Heart of Business Apps at UBM Asia
1,273 views · Published 5 March 2015 · 47:09 · Indexed 24 October 2026
Channel: Tableau · 2015 · Science & Technology
A story of how UBM Asia cracked operational BI with Tableau. First adoption of Tableau at UBM Asia made reporting fast, easy and beautiful. However, the majority of sales and marketing teams continue to wrestle with data in spreadsheets, struggling to find patterns and meanings. Today, marketing teams select campaign targets visually from over 2 million customers across all demographic and behavioral data, using just 1 embedded Tableau dashboard. This session will detail UBM Asia's aggressive journey to stretch Tableau beyond reporting, putting Tableau at the center stage of a cultural change, where sales and marketing organizations moved from spreadsheets to dashboards for day-to-day key business processes. This talk will feature live demonstrations of UBM Asia's operation dashboards supporting database marketing, sales pipeline, and real-time physical activity tracking.
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