Are you really who you say you are? | Ruth Atherley | TEDxBCIT

664 views · Published 16 March 2015 · 15:00 · Indexed 22 September 2026

Channel: TEDx Talks · 2015 · Nonprofits & Activism

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Do you choose do to the right thing? We all want to be seen as good people, but don't always act in that interest. Follow Ruth as she recalls her journey and the decisions she's had to make about doing the right thing

AHA Creative Strategies’ CEO, Ruth Atherley has developed and managed highly successful traditional and social media communications campaigns locally, nationally and internationally. She has identified that in this 24/7 connected world, doing the right thing all the time is much easier and more effective than having to face the destruction of your reputation and potentially your business.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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