How to Utilize User Avatars to Build Marketing Campaigns that Convert and Scale

3,488 views · Published 31 May 2016 · 45:48 · Indexed 6 November 2026

Channel: 500 Global · 2016 · Science & Technology

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In this video, Molly Pittman explains how to utilize user avatars, also known as user personas to build marketing campaigns that convert higher and scale faster.

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