Ovative: The Online-to-Store Sexy Calculator: How Tableau Revived an A/B Testing Program
4,986 views · Published 12 June 2018 · 31:54 · Indexed 8 November 2026
Channel: Tableau · 2018 · Science & Technology
If "sexy" isn't the first word that comes to mind when you hear, "A/B Testing Program," it's only because you haven't laid eyes on this bad boy. A/B testing is a technique used to improve website performance with the ultimate goal of increasing conversions. While most tools focused on tests to improve online conversions, the Tableau based "Sexy Calculator" opened up the opportunity to explore site-to-store testing. Learn how Tableau based application played the role of a comprehensive A/B testing & reporting tool, unlocking substantial ROI to both e-commerce and store sales.
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