Look Who it Was Random video

Flabby Abs - Sexy Six Pack

4,817 views · Published 17 March 2015 · 3:57 · Indexed 12 November 2026

Channel: Marshall Goldsmith · 2015 · Education

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Changing behavior involves hard work and it takes time. If you want to be a better leader, a better professional, or just a better person you’ll have to do some work!

A Six-Second Six Pack? Really, Now…

Recently, I found myself channel surfing on a Saturday morning. I was amazed by the number of ads/infomercials I saw about getting in shape!

Here are some of the phrases I heard:

 “Six-second six pack”

 “Easy shaper”

 “Incredible – a miracle!”

 “It feels terrific! Let us show you how easy it is!”

 “Turn your flabby abs into that sexy six pack!”

My personal favorite was an ad that claimed “visible results” could be achieved in two three-minute sessions! 

If you want to know why so many goal setters don’t become goal achievers, you can pore over a bunch of enlightening academic studies about goals or you can watch these ads for 15 minutes. Where did we ever get the crazy idea that getting in shape is supposed to be quick and easy? Why do we think that there will be almost no cost? Why are we surprised that working out is arduous and healthy foods don’t always taste that good?

The Marshall Goldsmith Thinkers50 Video Blog is posted every week! The blog incorporates learnings from What Got You Here Won't Get You There, MOJO, Coaching for Leadership, and Succession: Are You Ready? as well as Marshall’s newest book Triggers (Crown, May 19, 2015). Preorder Triggers at TriggerstheBook.com. In November 2013, Marshall was again recognized as one of the top ten Most Influential Business Thinkers in the World – and the top-ranked executive coach – at the biennial Thinkers50 Award ceremony in London. More about Marshall at LinkedIn and www.marshallgoldsmith.com.

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