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What is ASMR Marketing! And Is It Illegal?

1,566 views · Published 24 September 2018 · 8:37 · Indexed 4 November 2026

Channel: Cereal Entrepreneur - Jordan Steen · 2018 · Education

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What is ASMR Marketing?! And Is It Illegal?

We've all seen those soap cutting and slime videos on Instagram, Facebook and YouTube...but what does that have to do with marketing? ASMR videos are generally used for therapy for things like insomnia. 

Now, brands are using the psychological science of ASMR for promotional videos. But, is this legal? Cereal Entrepreneur is here to find out.

What is ASMR?:
ASMR is an acronym - Autonomous Sensory Meridian Response
ASMR is described as "brain tingles while listening to whispering, paper crinkling, tapping, scratching, chewing, etc.
YouTube creators have built successful channels with millions of subscribers watching them cutting soap, shaking boxes of candy, whispering into microphones, etc.

Big brands are now jumping on the ASMR train.

Brands are looking to do more than simply  buy advertising space. Instead they want to get in on the act.

Is It Illegal?

Suspicious of ASMR and its effects, the Chinese government has decided to ban the phenomenon, ordering the removal of ASMR videos from their biggest video streaming sites, including Youku, Bilibili, and Douyu.

Video Document/Blog Article
http://bit.ly/ASMR-Marketing

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