Greg Reda: Why "data informed" beats "data driven
2,133 views · Published 6 August 2015 · 28:00 · Indexed 12 November 2026
Channel: PyData · 2015 · Science & Technology
PyData Seattle 2015 Companies can't stop gushing about how "data-driven" they are - how they're using "big data" and "data science" to synergize and streamline all the things. But being driven by data alone is a flawed approach. Instead, companies should seek to be "data-informed" - interweaving designers, UXers, and data scientists so that each side is able to perfectly complement the one another. This talk will discuss the importance of allowing data and user research to complement one another, in addition to the pitfalls of being driven by data alone (for instance, the cons of A/B testing). Slides available here: https://github.com/gjreda/pydata2015sea 00:00 Welcome! 00:10 Help us add time stamps or captions to this video! See the description for details. Want to help add timestamps to our YouTube videos to help with discoverability? Find out more here: https://github.com/numfocus/YouTubeVideoTimestamps
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