Innovation Architect: Creating Breakthrough Companies (IESE)

1,599 views · Published 11 March 2010 · 2:13 · Indexed 31 October 2026

Channel: IESE Business School · 2010 · Education

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Much of the innovation industry talks recycled platitudes: the real secret is that innovation is more about business culture than it is about brainstorming ideas. A culture of innovation is driven by the individual. Its instilled in an organization by small teams working together day to day. (Prof. Paddy Miller, IESE)

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