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Customers In Context: The Great Chain of Selling (Yuki, Willcock, H.Lerman, M.Gavet, Reiss) | DLD14

1,565 views · Published 20 January 2014 · 29:27 · Indexed 23 September 2026

Channel: DLD Conference · 2014 · Entertainment

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Once upon a time, manufacturing, distribution, marketing and retail played out mostly in their own separate realms. But as transactions move increasingly online, the full value chain from product development through purchase--and even, long-term use--increasingly forms a single unbroken web. Who wins? Is biggest best? Can anyone "own" the customer? And who'll control the all-important data about what, when & how consumers consume?

Featuring: Tania Yuki, Alex Willcock, Howard Lerman, and Maelle Gavet.
Moderated by: Spencer Reiss.

DLD (Digital-Life-Design) is a global network on innovation, digitization, science and culture which connects business, creative and social leaders, opinion-formers and influencers for crossover conversation and inspiration.

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