Brazil Media Embrace Multi-platform Future
88 views · Published 5 December 2012 · 2:58 · Indexed 6 November 2026
Channel: IESE Business School · 2012 · Education
With access to so much unfiltered information on the Internet what we need is a means of separating the wheat from the chaff. It is not so much a case of old and new media as of good and bad content. People want to get information from different platforms and the challenge is how to integrate them and to establish a new business model.
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