Look Who it Was Random video

What is a Leads Database?

4,107 views · Published 1 May 2014 · 1:08 · Indexed 13 October 2026

Channel: Wishpond · 2014 · Howto & Style

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Learn more about it here: http://corp.wishpond.com/analytics/

What is Leads Database? 

Let's say you've generated a ton of leads with lead-generation landing pages and other marketing campaigns. 

What do you do with them? 

First, you need to get them organized, and that means having a simple database where you can find and group your leads. 

In the analytics of your campaigns we collect the participation, participation rate, views, emails, answers to any desired information you ask of them, age, gender, city, location and more! 

The more you know your audience the better you can market to them and make some sales. 

This information is stored in your leads database to see your overall potential customers. You can then target people and make segmented lists based on the information they provided allow you to make highly targeted campaigns just for them - like if you had a campaign geared to women and one geared to men. 

Also you can export the emails you collect directly to MailChimp or just download them in a CSV file and add them to your mailing list.

Learn more about it here: http://corp.wishpond.com/analytics/

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