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How to choose the best email format to make more sales

416 views · Published 14 November 2012 · 3:43 · Indexed 19 October 2026

Channel: Rocky Tapscott · 2012 · Howto & Style

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In this email marketing video, we cover some proven guidelines that will give you a good head start when optimising your email campaigns for conversions.

This is something you'll need to test in your market, but here are some general guidelines that will give you a good place to start.

Since many people are using Gmail and other web based email systems, the first part of the first line in your message is often seen by your reader in addition to the subject line.

For this reason, it's a good idea to have the first sentence of your message continue the theme of the subject line, contain a benefit or the promise of a result, which gives your reader another good reason to open and read your message.

You can then use the format we've discussed in the other videos in this series to deliver your content to your reader.

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