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Typekit foundry partner Dalton Maag on seeing type as a craft | Adobe Creative Cloud

4,274 views · Published 2 November 2016 · 2:44 · Indexed 28 October 2026

Channel: Adobe Creative Cloud · 2016 · Education

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Bruno Maag and Tom Foley reflect on their philosophy towards type design, framing it not as art but as craft. What do they mean by that? What is the purpose of typography? Hear what they say and learn more about Dalton Maag in this short video highlighting the brand identity work the foundry has produced over its years in operation. Typefaces from Dalton Maag are available on Typekit.

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Typekit foundry partner Dalton Maag on seeing type as a craft | Adobe Creative Cloud
https://www.youtube.com/watch?v=JYtZ2zsdE_syYikGvV7IFo

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