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Philosophy and Innovation - Useless Questions, Useful Answers | Caterina Preti | TEDxShenkarCollege

3,415 views · Published 14 August 2018 · 11:52 · Indexed 20 September 2026

Channel: TEDx Talks · 2018 · Nonprofits & Activism

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How do you get to be the head of innovation of a major international company at the age of thirty? You study something ‘useless’ (philosophy) and learn to ask apparently pointless questions. Caterina shares her quest to discover the unexpected. Isn’t that what innovation is all about? Caterina is Innovation & Business Development Director within Turner International, a Time Warner company, where she’s responsible for identifying, developing and executing new growth opportunities in the digital and consumer space. She’s particularly involved in identifying ways of addressing new audiences, by uncovering their latent needs and desires and identifying new ways to address them using new media, technology and the company’s unique assets. 

Her previous experience includes roles at The Boston Consulting Group as well as various roles developing start-ups in the media, tech and retail sectors. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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