Italy to Sell Colosseum Ad Space to Fund Restoration

275 views · Published 23 March 2012 · 2:13 · Indexed 25 September 2026

Channel: Bloomberg Originals · 2012 · Entertainment

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Aug. 6 (Bloomberg) -- Bloomberg's Elliott Gotkine reports on Rome's search for a corporate sponsor willing to pay 25 million euros ($33 million) to refurbish the Colosseum in exchange for some prime advertising space.

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