Look Who it Was Random video

How Brands Are Solving Social Issues With Social Media

2,443 views · Published 7 March 2012 · 18:56 · Indexed 21 September 2026

Channel: Mashable · 2012 · News & Politics

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On this episode of Behind the Brand, Bryan Elliot talks to former big ad agency Creative Director turned author Simon Mainwaring about the concept of using social media to tell a brand story and architect a community. http://www.mashable.com
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