Look Who it Was Random video

Seth Godin Gives Up On Traditional Publishing

1,255 views · Published 24 August 2010 · 3:01 · Indexed 1 November 2026

Channel: The Creative Penn · 2010 · Education

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Marketing guru Seth Godin  is moving on from traditional publishing and focusing on publishing his ideas to his customers directly through more digital media including ebooks, videos, blog posts and more. But not print books. He knows his customers (438,000 followers of his blog!) so he can sell direct to them.

* What it means to you: Indie (independent) publishing is becoming more acceptable to the mainstream. When big name authors go that way, then there is no longer a stigma attached. I have seen some bloggers talking about changing their minds already. 
* Vocalization of issues by someone who publishers respect will benefit all of us e.g. time from idea to market needs to shrink. For fiction, stories are perennial so this doesn't matter so much, but it definitely makes a difference for non-fiction.
* Seth has made this move because he can market direct to his customers and he has a global fan-base from his blog, his books and his ideas worldwide. He has been blogging every day for years. This makes it very clear that authors need to build their platform regardless of whether they want a publishing deal or to go indie. Either way, you need to market to customers.

More ideas on marketing here http://www.TheCreativePenn.com/marketing/

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