Look Who it Was Random video

5 Ways Sales is Better for B2B Than Growth Hacking - Alex Berman

1,713 views · Published 15 January 2016 · 5:16 · Indexed 7 October 2026

Channel: Alex Berman · 2016 · Education

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5 ways Sales is better for B2B than Growthhacking

1. Direct sales is faster for testing product market fit

Takes less time to test

doesn’t require a team or ad spend

-Story about rails list-

2. Direct sales is cheaper

Can be done in a few hours, no need to hire a team

-story about starting a company and doing emails yourself-

3. Direct sales is easier to understand

doesn’t require looking at analytics dashboards

Sales process is straightforward and scalable

-story about how you still growth hack for a mobile app shop and you use dashboards, analytics-

4. Direct sales is easier to hire for

When building a team - sales people are a lot more available than growth hackers

-When groupon was scaling they hired dozens of sales people a day, imagine trying to do that with growth hackers-

5. Direct sales is simpler

As a growth hacker you’ll need to understand PPC, blog posts, social media, influencer marketing, social selling marketing qualified leads

For direct sales you just need to understand how to send an email and talk to customers

You can even outsource the email and appointment setting part to InspireBeats

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