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TEDxBROADWAY - Damian Bazadona - Winning the Talent War

1,845 views · Published 23 February 2012 · 13:22 · Indexed 28 September 2026

Channel: TEDx Talks · 2012 · Entertainment

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Damian Bazadona founded Situation Interactive (formerly, Situation Marketing) in 2001 and oversees the strategic direction for the company which maintains offices in New York, Las Vegas and Los Angeles. Situation has managed the online marketing strategy for more than 200 live event productions and currently represents many theatrical brands across the country including Disney, Wicked, Mamma Mia!, Spider-Man: Turn Off the Dark, Billy Elliot, Blue Man Group, Phantom: The Las Vegas Spectacular, along with many others.

Prior to forming Situation Interactive, Damian was partner and chief marketing officer of Cyber-NY Interactive where he was responsible for new business development and strategic initiatives for the firm. His work was instrumental in leading the firm to a 600 percent increase in sales, acquisition of Fortune 1000 clients, and inclusion in Ernst & Young and MIT's Internet 500. He is an active contributor and source for leading Internet and business publications including The New York Times, Variety, Associated Press, Fortune Small Business and many more. In addition, he has served as a speaker and source for university research studies relating to online marketing for Yale University, New York University, Brooklyn College and Fordham University's graduate level programs. Damian holds a B.S., Business Administration from University at Albany.

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