Under Armour CEO Kevin Plank Tries To Save His Brand

2,191 views · Published 15 February 2017 · 3:23 · Indexed 1 November 2026

Channel: Tim Black TV · 2017 · News & Politics

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Under Armour CEO Kevin Plank has responded to the criticism he received after making comments last week in support of President Donald Trump. 

In a full page advertisement published in the Baltimore Sun, Plank clarified his comments and the values he and Under Armour want to project. 

"In a business television interview last week, I answered a question with a choice of words that did not accurately reflect my intent," Plank wrote. "I want to clarify to our hometown exactly the values for which Under Armour and I stand. Under Armour stands for opportunity."

Continuing, Plank wrote the company stands "firmly for equal rights" and "immigration is a source of strength, diversity and innovation for global companies based in America."

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