Generational Marketing and Demographic Forecasting
3,366 views · Published 15 September 2013 · 11:03 · Indexed 31 October 2026
Channel: Orange County Real Estate: Patrick Schwerdtfeger · 2013 · People & Blogs
http://www.patrickschwerdtfeger.com/sbi/ There are currently six (6) generations alive in the United States. The GI generation fought in World War II. The Silent Generation grew up during the Depression. The Baby Boomers were born after the war. Generation X followed thereafter. Generation Y (also known as the Millennial Generation) is now the largest generation in American history and the next generation (currently unnamed) is just getting started. Since these generations are different sizes, they increase and decrease demand for age-related products like engagement rings, baby clothes, motorcycles, houses and luxury mattresses. Much of this is discussed in "The Age Curve" by Kenneth Gronbach and it represents an enormous opportunity for savvy marketers to understand, plan and forecast marketing opportunities.
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