Achieving Behavioral Innovation
2,406 views · Published 30 April 2009 · 22:09 · Indexed 6 October 2026
Channel: Columbia Business School · 2009 · News & Politics
Speaking at the BRITE '09 Conference, Umair Haque, director of the Havas Media Lab, discusses why firms looking to innovate should start by reconceiving the costs and benefits that shape the behavior of their consumers.
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