Reworking Health: Commoditizing Bodywork
145 views · Published 27 August 2014 · 2:03 · Indexed 9 October 2026
Channel: Institute for the Future (IFTF) · 2014 · Nonprofits & Activism
http://www.iftf.org/reworkinghealth This video is from our 2013 Health Horizons Map of the Decade, Reworking Health: New Authorities in a Well-being Economy, which is a guide to the new tools and resources that can augment traditional health work—as well as the new health and well-being authorities that will emerge from unexpected places. The ability to use citizen web reviews and word-of-mouth recommendations to establish credibility will allow an influx of Chinese bodywork practitioners, with no formal American certification, to bring pampering, well-being services, and palliative care within reach of American health consumers. As evidence of the health benefits of low-cost bodywork and alternative health traditions grows, as well as consumer demand, authority—and risk—will shift from overwhelmed local and federal regulators to networks of practitioners and clients. Read more: http://www.iftf.org/future-now/article-detail/reworking-health-commoditizing-bodywork
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