Topshop Goes Virtual For London Fashion Week 2014
576 views · Published 17 February 2014 · 9:59 · Indexed 26 September 2026
Channel: Red Robot - Intelligent Distribution · 2014 · Howto & Style
UNIQUE AUTUMN / WINTER 2014 SHOW Topshop brought a 'world's first in telepresence and virtual reality' to this week's London Fashion Week. The Topshop Unique show was live-streamed from the Tate Modern's Turbine Hall in a telepresence experience on Sunday (February 16), where shoppers at the brand's flagship Oxford Circus store were transported straight to the catwalk. Participants wore specially commissioned head-sets to enter the 360 degree virtual world which incorporated live feeds from the catwalk show, backstage and VIP arrivals. Each participant looked around at the models walking down the runway and the celebrities sat at the event. Playing on the animal themed collection, shoppers in the virtual world also saw crows flying around the space and landing at their feet. UK-TOPSHOP AT LONDON FASHION WEEK VNR #RRVNR Edit Number: 7185SS / Revision 2| 16/02/14 21:39:26 Source News Feed: Video News Release Editorial Restrictions: NONE Source Format: HD Audio: NATURAL WITH ENGLISH SPEECH Locations: LONDON, ENGLAND, UK Source: QUITE FRANKLY PRODUCTIONS FOR TOPSHOP Revision: 2
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