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Berklee Online Course Overview: New Media Economics: Music, Mobile, Gaming, and Online Markets

737 views · Published 17 December 2015 · 1:50 · Indexed 26 September 2026

Channel: Berklee Online · 2015 · Education

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In this video, Berklee Online instructor Jeanine Cowen gives you an overview of her new course, New Media Economics: Music, Mobile, Gaming, and Online Markets.

About Berklee Online:
Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee's acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Contact an Academic Advisor today:
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About New Media Economics: Music, Mobile, Gaming, and Online Markets
As the digital revolution continues to unfold and new global markets emerge, new media has become a growing economic influence. In this course, you will explore how technological innovation and convergence impact the production and consumption of media content, including music, mobile, games, and online content. You will learn how key economic concepts influence and evolve within this economy, including choice, supply, demand, opportunity cost, valuation, pricing, economies of scale and scope, allocation of resources, and markets. This course frames these concepts in the context of globalization, societal change, and governmental policies and regulations, placing a  special focus on the exploitation of digital rights. The material is presented in terms of how it may shape your own career and opportunities, with no expectation of prior economics study.

About Jeanine Cowen:
Jeanine Cowen, Vice President for Curriculum and Program Innovation at Berklee, is a frequent lecturer on the topic of music technology and new media industries. She is an active composer, music producer, and technologist, working primarily with sound and music for visual media. Jeanine studied at Northwestern University as a classical percussionist and graduated with a degree from Berklee College of Music, completing a dual degree in film scoring and music production and engineering. Her graduate coursework focused on interactive design and game development at Savannah College of Art and Design.

Jeanine has worked on development teams at the Education Development Center, Inc., Turning Point Software, and Turbine Entertainment. Her compositions can be heard in a wide variety of art and media, in works that include the documentary The Life and Times of Frida Kahlo, the critically acclaimed off-Broadway play Rapt, and Midway Games’ MMORPG Lord of the Rings Online: Shadows of Angmar. Her work as a percussionist can be heard on fellow Berklee composer and music technologist Stephen Webber's Stylus Symphony. Jeanine is an active advisor to the Alliance for Women Film Composers.

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