BRITE 2009: A Crowdsourcing Innovation Session
580 views · Published 30 September 2009 · 12:00 · Indexed 20 September 2026
Channel: Columbia Business School · 2009 · Science & Technology
Aaron Cohen, the founding partner of TechAviv, leads a crowdsourcing entrepreneurial innovation session on a stealth video company. TechAviv is a global family of entrepreneurs and investors that support the next generation of Israeli hi-tech leaders. TechAviv Seed, its financial arm, is an idea-stage investment company that brings Israeli entrepreneurs to New York for 90 days of inspiration and focused development. The Center on Global Brand Leadership at Columbia Business School hosted BRITE '09, part of a global series of conferences on branding, innovation and technology, March 4-5, 2009. The event brought together big thinkers from business, technology, media and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.
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