Dick Smith Electronics Catalogue 1974/5: 40 years on

1,617 views · Published 25 October 2014 · 6:49 · Indexed 25 October 2026

Channel: Amateur Radio VK3YE · 2014 · Science & Technology

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A look through the Dick Smith Electronics catalogue 1974/5. 

Catalogue reflects the last of the 'Australian made' era in consumer electronics. Reduced import tariffs, a high dollar and rising labour costs all made imports cheaper.  Local industries went offshore or closed down while consumers got more choice and lower prices.  

Local distributors of imported goods survived for a while but increasingly had their margins undercut by retailers directly importing from overseas.  Dick Smith was an early beneficiary and made this fact known to customers through his 'cut out the middleman' campaigns.  Again the result was lower supplier margins and lower prices for consumers.

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