initio foods - initiative on the table : DigInfo

864 views · Published 25 April 2008 · 1:22 · Indexed 20 September 2026

Channel: ikinamo · 2008 · Science & Technology

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In recent years Japanese society has undergone a dramatic shift, with both parents working becoming an economical necessity for a lot of families, combined with the added complications of an aging society. With less time available to prepare home cooked meals, a lot of families are forced to rely on restaurants or take away food, affecting both the diets of family members and the dynamics within the family unit.initiative 

Initio Foods, a subsidiary of Nisshin Foods Group, was created with two goals, to accelerate the growth and expand market share of Nisshin Foods Group in the fresh food industry, as well as to create a way for families to eat healthy meals in a home environment irrespective their of increasingly hectic lifestyles.

The Initio foods range includes breakfast, lunches, dinner and snacks, which use organically farmed, fresh produce. All the organic vegetables used are sourced from farms in hokkaido which pass the agriculture forestry and fisheries JAS organic certification standards.

With an emphasis on quality products from manufacturing to sales, the Initio Deli-style foods are available in a range of department stores japan-wide, and all meals can be ordered and delivered direct to the customers home.

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