The CMO Interview

860 views · Published 22 March 2012 · 7:58 · Indexed 5 October 2026

Channel: Yale School of Management · 2012 · Education

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Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights, speaks with two Jon Iwata, senior vice president for marketing and communications at IBM, and Geoff Cottrill, CMO at Converse, about the impact social media is having on how they build their brands and the challenges of marketing in a rapidly changing world.
Watch the entire interview at http://mba.yale.edu/news_events/CMS/Articles/7562.shtml

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